2000 Pavillon Audi – Autostadt

A 3-D presentation of the spirit of Audi Autostadt is a very ambitious project launched by Ferdinand Piech, Chairman and Managing Director of Volkswagen. He wanted to build a sort of car town (Autostadt in German) at Wolfsburg factory in North Germany. The different automobile manufacturers are present: Audi, Bentley, Lamborghini, Seat, Skoda, Volkswagen, Bugatti have a pavilion each and there is also a museum, a luxury hotel, and lots of restaurants,… For the Audi pavilion, we decided to lead the visitor into the workshop and loft of a sculptor who has a passion for cars and is in love with the Audi TT coupé. From Max and Klara's work and living space transpires an aura of quality, refinery, and the love of beautiful things… in other words the spirit of Audi. In the basement, there is a surprise: a fleeting appearance (a few seconds) of an entirely new, extremely powerful Audi: the 16 cylinder Rosemeyer… This scenography tells an "indirectly" automobile story!
Maître d'ouvrage
Audi Autostadt
Maîtrise d'œuvre
Jochen Hunger, architecte
Parc d'attraction automobile de Volkswagen, conception de la scénographie
2 millions de visiteurs/ 1ère année
1 500 m2
5,1 millions €
Lieu (ville et pays)
Autostadt Wolfsburg, Allemagne