Home Page

Turin Automobile Museum

Turin, Italy, 2004-10

The breath of life and movement to make old cars relive.
Turin is the symbol of the Italian automotive industry, but thanks among others to the talent of its car designers Giugaro, Bertone and Pinin-Farina, its reputation echoes well beyond home frontiers.
The city has an Automobile Museum with an impressive collection of cars from all over the world, especially racing cars.
First designed in 1970, the staging and layout needed a serious overhaul: one floor to recount 20th century history in chronological order through the collection, with references to major economic, political and artistic events. Another floor on Sociology, Culture and the Automobile with themes such as Genesis, Madness, Formula, and another floor on Design.

type of achievement  Museum with permanent and temporary exhibitions
client  Turin Automobile Museum
partners  Studio LLTT (Turin), architecture
Fabrizio Sabelli, consultant
location  Turin, Italy
attendance  250 to 300 000 visitors per year
floor space  approx. 12 000m2
for scenography 
& architecture 
€30 million

The assembly chain